Friday, September 12, 2008

brain power....

Case 1
When NASA began the launch of astronauts into space,
they found out that the pens wouldn't work at zero gravity (ink
won't flow down to the writing surface). To solve this problem,
it took them one decade and $12 million. They developed a pen
that worked at zero gravity, upside down, underwater, in practically
any surface including crystal and in a temperature range from
below freezing to over 300 degrees C.


And what did the Russians do...?? They used a pencil.

Case 2
One of the most memorable case studies on Japanese
management was the case of the empty soapbox, which happened in
one of Japan 's biggest cosmetics companies. The company received
a complaint that a consumer had bought a soapbox that was empty.
Immediately the authorities isolated the problem to the assembly
line, which transported all the packaged boxes of soap to the
delivery department. For some reason, one soapbox went through
the assembly line empty.
Management asked its engineers to solve the problem.
Post-haste, the engineers worked hard to devise an X-ray machine
with high-resolution monitors manned by two people to
watch all the soapboxes that passed through the line to make sure
they were not empty. No doubt, they worked hard and they worked
fast but they spent a whoopee amount to do so.
But when a rank-and-file employee in a small company
was posed with the same problem, he did not get into complications
of X-rays, etc., but instead came out with another solution.
He bought a strong industrial electric fan and pointed
it at the assembly line. He switched the fan on, and as each
soapbox passed the fan, it simply blew the empty boxes out of the
line.

Moral: Always look for simple solutions.

Devise the simplest possible solution that solves
the problems

Always Focus on solutions & not on problems

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